TRENDALLIANCE
YOUR CONTACTS
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Roland Richter Managing Partner T +49 8151 919034 - 1 |
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Roman Walcher Managing Partner T +49 8151 919034 - 2 |
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Niko Zuber Sales Backoffice / Order Fullfilment T +49 8151 919034 - 3 F +49 8151 919034 - 9 This email address is being protected from spambots. You need JavaScript enabled to view it. |
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Sandra Richter Finance/Accounting T +49 8151 919034 - 4 F +49 8151 919034 - 9 This email address is being protected from spambots. You need JavaScript enabled to view it. |
OUR DIVISIONS
TrendAlliance GmbH with headquarters in Starnberg near Munich is a modern trade marketing and sales agency, with a Europe-wide network of TrendAlliance partners. Our target is the successful and sustainable distribution of innovative trend and branded products in the following business areas:
- Trends for kids
- Trends for life
- Trends for pets
- Trends for promotion
OUR PRINCIPLES
We focus on introducing and marketing high quality products manufactured to the highest safety standards. We ensure compliance with all relevant national and international laws and regulations, in particular to protect the health of our customers. We are committed to conducting business in an ethically responsible manner in respect for the rights of individuals and the environment.
OUR SERVICES
Together with the TrendAlliance partner network, we cover all sales-related processes in our business segments from sales agency, trade marketing, billing, warehousing and logistics, to full-service distribution. We are dedicated to synergies with a selective and complementary product range. Our success is based on the collective industry experience of the TrendAlliance partners and very good business contacts in the toys, toiletries, electronics and pet supplies market segments. We supply all major food and non-food retailers as well as discounters.
The focus of our sales and marketing services by area
Sales Management
- Acquisition and (transnational) care of key accounts
- OEM and private label business development
- CRM-enabled telephone sales (midmarket outbound telesales)
Trade marketing
- Organization and participation in trade fairs and events
- Merchandising and sales promotion
- Sales training
- Product-PR and print advertising in trade media
Online marketing
- Social Media cooperations with relevant blogs, portals and client channels
- Set-up and maintenance of local brand webshops
- Online channel monitoring
Distribution and Channel Management
- International channel development and management of (specialized) wholesalers
- Centralized management of European distribution partners and sales representatives
- Transnational sales coordination and control
- Logistics network with goods delivered within 48 hours in Germany and Europe
- Transnational returns management and balancing
