Our Business Areas

TrendAlliance GmbH, headquartered in Starnberg near Munich, is a modern trade marketing and trading agency, which, with a Europe-wide network of TrendAlliance partners, aims at the sustainable successful distribution of innovative trend and branded goods in the following business areas:

Trends for Kidz
Trends for Life
Trends for Pets
Trends for Promotion

Our Principles

We focus on introducing and marketing high quality products manufactured to the highest safety standards. We ensure compliance with all relevant national and international laws and regulations, in particular to protect the health of our customers. We are committed to conducting business in an ethically responsible manner in respect for the rights of individuals and the environment.

Our Services

Together with the TrendAlliance partner network, we cover all sales-related processes in our business segments from sales agency, trade marketing, billing, warehousing and logistics, to full-service distribution. We are dedicated to synergies with a selective and complementary product range. Our success is based on the collective industry experience of the TrendAlliance partners and very good business contacts in the toys, toiletries, electronics and pet supplies market segments. We supply all major food and non-food retailers as well as discounters.

The focus of our sales and marketing services by area

Sales Management

Acquisition and (transnational) care of key accounts
OEM and private label business development
CRM-enabled telephone sales (midmarket outbound telesales)

Online Marketing

Social media marketing and cooperation with relevant blogs, portals and customer channels
Development and distribution via dedicated brand stores
Online sales on all relevant platforms with automated processes using a leading-edge e-commerce solution

Trade Marketing

Organization and participation in trade fairs and events
Merchandising and sales promotion
Sales training
Product-PR and print advertising in trade media

Distribution and Channel Management

International channel development and management of (specialized) wholesalers
Centralized management of European distribution partners and sales representatives
Transnational sales coordination and control
Logistics network with goods delivered within 48 hours in Germany and Europe
Transnational returns management and balancing

YOUR CONTACTS

Roland Richter

Managing Partner

T +49 8151 919034 - 1
F +49 8151 919034 - 9
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David Fougeras

Operations / Sales Backoffice

T +49 8151 919034 - 5
F +49 8151 919034 - 9
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Roman Walcher

Managing Partner

T +49 8151 919034 - 2
F +49 8151 919034 - 9
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Sandra Richter

Finance/Accounting

T +49 8151 919034 - 4
F +49 8151 919034 - 9
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TrendAlliance Team